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Email newsletter copywriting and editing service
Email copywriting and editing sorts the men from the boys, because there really is no hiding. Marketers monitor email open and click-through rates as a matter of course. Once you’ve covered the basic dos and don’ts only experience will provide you with the ability to sense what a new audience might respond to. Thereafter, it’s about the data, working to a tightly defined brief, and making sure that what you’re writing or editing is worth reading.
Monthly Briefing is an email newsletter I edit on behalf of RIBA Insight, the marketing arm of the Royal Institute of British Architects. It’s sent to marketing professionals within the construction industry. I write the subject lines and all story ‘hooks’, that is, the brief introductions designed to encourage readers to click on a ‘read more’ link that will take them to a website. I also edit the stories to which they link and regularly contribute articles themed around effective marketing communications, including copywriting for email.
Copywriting and editorial services
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The client said…
Andy Sivell is one of the best email copywriters we’ve worked with. Some of our products and services are not easy to explain in one or two sentences, but Andy has always been quick to grasp what they do and how they’ll benefit their target market. What sets him apart is his ability to then translate that into attractive copy with a strong call to action. His obvious delight and competitiveness when reviewing email open and click-through rates is as amusing as it is unusual in a writer. He’s an email copywriting gem.
