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Copywriting and editorial services
Because writers and editors come in a variety of flavours my work is better defined by style and approach than by project description. Here’s an overview of the kind of copywriting and editing assignments I’ll typically undertake, but do click on the links to see what I’ve made of each.
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SEO copywriting
A little science, a bit of maths, and a lot of artistry. Ultimately, good SEO copywriting boils down to being relevant, interesting and oh, so precise.
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Email newsletter writing
The ultimate in low-cost measurable communication, but one where everything from link text to subject line length can affect response.
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Editing and editorial services
Includes commissioning, picture research,
copy editing, proofreading, and finding
and briefing the best designers. -
Technical and specialist writing
If I can’t write it, I can usually find someone who can. Alternatively, provide me with notes (even bullet points) and I’ll convert them to clear copy.
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Content provider
Web content that boosts page rank, newsletter articles that generate sales leads, and magazine features that raise brand awareness.
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Brochure copywriting
Regardless of whether the subject matter is technical or touchy-feely, copy needs to paint
a picture and to be clear.
Copywriting examples
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The SEO copywriting poem
So here’s a little poem, a tactical treatise
That exploits SEO basics, and justifies my fees.
It’s about SEO copywriting — web copywriting — if you will
That’s copy packed with ‘keywords’
That still offers folks a thrill. seo copywriting: more… -
How to brief a designer
A simple twelve-point guide I wrote years ago, but which continues to be circulated on the web and remains as relevant today as it did then. technical writing: more…
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First aid training made interesting
First aid training is a serious subject, whether it’s for employees, volunteers or instructors. It has obvious statutory implications, but that doesn’t mean it can’t be delivered in an engaging way. web content: more…
